SKYY Vodka, John Cena and the National Diversity Council have teamed up to launch a new program to support diversity and keep America beautiful during Independence Day.
This year, instead of deleting those sad, blurry, or just plain bad firework photos – John Cena and SKYY Vodka are encouraging fans to use them to #SparkChange instead. Post them, and use the hashtag #SKYYVodka, and SKYY will donate $5 per post to the National Diversity Council, up to $100,000. Because, while those photos might be fiascos, they will help keep America beautiful.
Beginning today and running through July 4th, consumers everywhere can help support #SparkChange by tagging their photos of fireworks with #SKYYVodka (on Instagram, Facebook, or Twitter), to support the National Diversity Council, an organization that tirelessly works to foster a better understanding of diversity and inclusion through various initiatives that promote the many benefits of a multicultural environment in the United States.
Tune in to John’s Facebook at 2PM ET for a conversation on #SparkChange.