WWE is teaming up with Chinese mobile content platform Qutoutiao to feature weekly digital content including news, highlights, and more. This will be a multi-year content cooperation deal.
“The number of WWE fans in China are growing year by year,” said the co-founder and COO of Qutoutiao, Sihui Chen. “In addition to audiences in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, there are hundreds of millions of people in second and third-tier cities such as Shandong and Shaanxi who know of this top international wrestling brand. We feel honored to cooperate with WWE, and through this cooperation more than 300 million users will be able to watch its amazing video content through the Qutoutiao platform, making WWE accessible to many more people in the Chinese market.”
Qutoutiao had 110 million active monthly users for the first quarter of 2019, an increase of nearly 300% compared to the same period last year.
“Delivering our content to Qutoutiao’s key user base will be a major driving force for the continued development of the China market,” said Jay Li, Vice President and General Manager in Greater China of WWE, who emphasized the role Qutoutiao will play for WWE’s growth across China. “It’s a win-win cooperation for both Qutoutiao and WWE.”