WWE will once again be turning pink in October in support of their partnership with Susan G. Komen for the third annual breast cancer awareness campaign.
Raw tonight will go pink a couple of days before the start of National Breast Cancer Awareness month and WWE Superstars and Divas will be wearing co-branded Susan G. Komen and WWE apparel and WWE platforms.
WWE will also be donating 20% percent of the retail sales price of all co-branded merchandise sold on WWEShop.com and at WWE live events, as well as 5 percent of all other WWE merchandise sold on WWEShop.com to the Susan G. Komen foundation. For the first time, fans will have the option of donating $1, $5 or $10 upon checkout from WWEShop.com with all proceeds benefiting Komen.
WWE and Komen will also feature special “Keep Calm and Never Give Up” t-shirts inspired by John Cena, “Support the Twins” t-shirts and pink Hulk Hogan “Hulkamania” t-shirts.
Throughout the month, the WWE announcer table, entrance ramp and ring skirts will be co-branded and the middle ring rope turned pink to promote the fight against breast cancer. In addition, a co-branded WWE and Susan G. Komen flag will be flown outside of WWE’s corporate headquarters.
“WWE has made a tremendous commitment to women and men facing breast cancer, not only in October during National Breast Cancer Awareness month but all year round,” said Komen President and CEO Judith A. Salerno, M.D., M.S. “WWE’s partnership has raised funds for Komen’s research and health programs, and helped us reach millions of people with potentially life-saving information about their risk for breast cancer. We’re deeply grateful to our friends at WWE and their fans worldwide for their commitment to our mission to end breast cancer forever.”
“Susan G. Komen has truly transformed the world’s support for breast cancer research and awareness,” said WWE Chief Brand Officer Stephanie McMahon. “WWE is exceptionally proud to continue our partnership with Komen and be at the forefront of this movement, as we continue to utilize our global platforms to raise awareness and funds for a disease that affects so many people.”
The partnership launched in 2012 with the successful “Rise Above Cancer” campaign and has generated more than $1.2 million for Komen to date.