WWE announced that Mars, Inc, will be the exclusive presenting partner of WrestleMania 32 through its Snickers brand.

Snickers’ partnership with WWE will be highlighted by a series of custom content integration within the WWE Network telecast, promotional activity at WrestleMania Axxess, and integration on Raw and Smackdown. The agreement also includes presence at WWE live events leading up to WrestleMania.

Snickers and WWE will also send one lucky fan to see WrestleMania 32 live, as part of a digital sweepstakes where fans will be asked “who are you when you’re hungry”, launching today at WWE.com/HungryForMania.

“With their larger-than-life personalities, WWE Superstars and Divas are perfect for showcasing the various dramatic effects of hunger, so we’re thrilled to partner with WWE on WrestleMania 32,” said Allison Miazga-Bedrick, Director, SNICKERS® Brand. “Hopefully millions of fans will follow their lead and share who they become when they’re hungry to enter the ‘Hungry for Mania’ promotion.”