WWE today issued a press release announcing that WrestleMania 32 generated $170.4 million in economic impact for the Dallas/Arlington region this past April, according to a study conducted by the Enigma Research Corporation. This marks a new record for WrestleMania’s economic impact and the fifth consecutive year that WrestleMania generated more than $100 million in economic impact for its host region.
Over the past ten years, WrestleMania has generated nearly $1 billion in cumulative economic impact for the cities that have hosted the event. WrestleMania 32 also generated approximately $23.8 million in federal, state and local taxes.
“On behalf of our city, we would like to thank all of the domestic and international WWE fans that converged on Dallas for WrestleMania Week to enjoy all that North Texas has to offer,” said Dallas Mayor Mike Rawlings. “The week-long series of events brought a tremendous economic windfall to our region.”
Arlington Mayor Jeff Williams said, “We are proud that WWE’s biggest event in history was held here in Arlington. The event was an incredible success for our city, and we would like to thank the Dallas Cowboys for their tireless efforts in bringing WrestleMania to AT&T Stadium.”
A record crowd of 101,763 fans from all 50 states and 35 countries attended WrestleMania 32, making it the highest-grossing and best-attended event in WWE history. Key highlights from the study include: $170.4 million in direct, indirect and induced impact derived from spending by visitors to the Dallas/Arlington region; 72% of fans that attended were from outside the greater Dallas/Arlington region and stayed an average of 3.9 nights; $25 million was spent on hotels and accommodations within the Dallas/Arlington region; The economic impact derived from WrestleMania Week was equal to the creation of 1,550 full-time jobs for the area; $8.4 million was spent by visitors to the Dallas/Arlington region at area restaurants.