In a one-on-one interview with Ariel Helwani, Paul Heyman was asked how he feels about All Elite Wrestling and if they’re viable.

“How do I feel? Oh they’re viable. They’re are a viable entity and God bless them for being there,” Heyman said without mincing his words.

Asked if he likes their product, Heyman continued, “I’m not the audience so my personal opinion on their product…who cares what I think! They’re not geared towards me.”

Heyman said that if he says AEW sucks, they as a company shouldn’t care just like WWE didn’t care when UFC President Dana White gave his not-so-flattering opinion on WWE a while back.

“Who gives a f*ck? I don’t think AEW should give a f*ck about what I think about them. They should think what their fans, what they’re audience, and what they’re potential audience thinks,” Heyman continued.

The former Raw Executive Director closed by saying that AEW should find people who love WWE and try to lure them over to their tribe and find people who have never seen sports entertainment or professional wrestling and lure them over.

“What Paul Heyman thinks of them should be of no concern to them,” he said.