Dana Warrior, the widow of the Ultimate Warrior, signed a multi-year deal with WWE as brand ambassador effective January 27.
The news was revealed by Dana herself in a post on Facebook, adding a photo of herself signing the contract. “I could not be more excited about becoming an official part of the WWE family…although I always felt I was one. I have an opportunity now to work at WWE as a Brand Ambassador,” Dana said.
Dana recounted that her relationship with WWE was built slowly and meaningfully as the good ones do. “I could not have anticipated all the ways WWE would partner with me and then go beyond in sewing Ultimate Warrior into their universe’s fabric. I could not have predicted how through this company I would find and develop myself, cultivate and unearth my skills. My roots were already at WWE; they’ve given me a place to struggle through growing pains but ultimately bloom,” she wrote.
WWE was very supportive of her when her husband passed away the day after he appeared on Monday Night Raw after WrestleMania 30. At no expense to her, the company sent two staff members to live with her and take care of her two kids, helping in everyday stuff until she got all things in order.
“The opportunity to be an ambassador for a company I feel passionately about is a dream come true. The chance to serve partners WWE has forged bonds with stitches up places in my heart left after tragedy,” she explained. “I did not know nearly three years ago it was possible to feel so alive again. Thanks to all you Warriors, the WWE Universe, and my family at WWE I am filled with gratitude and hope and ready to begin a bright new path.”