Spike TV, the former home of WWE and TNA Wrestling has rebranded itself, unveiling a new logo yesterday and also announcing a new deal with The Rock’s production company.

$7 Bucks Productions, owned by Dwayne Johnson and his manager and ex-wife Dany Garcia, will be tasked to create and produce programming from live events, specials, sports and initiatives surrounding troops and veterans with a goal of tapping into humanity, touching lives and inspiring and entertaining the audience according to a report by the Hollywood Reporter.

The whole unveiling was done at the Viacom upfronts yesterday and The Rock was in New York to announce the new deal. “Excited about our new partnership w/ the new @SpikeTV Stay tuned,“ Johnson wrote on Twitter.

The Rock is a very much sought-after individual in the film and television industry and he has several shows and movies lined up. He was the highest grossing actor in 2013 with $1.3 billion in global box office receipts and he earned $52 million from his 2014 movies.