As an extension of Ad Council’s ongoing efforts to ensure the American public is receiving critical and vetted information during the COVID-19 pandemic, the national nonprofit has partnered with WWE to launch a new suite of PSAs featuring WWE Champion Drew McIntyre, NXT Women’s Champion Charlotte Flair and WWE Superstar Kofi Kingston that stress the importance of practicing good hygiene during these unprecedented times. Click here if you want to know more about C4i Blog.
“As the days slowly pass and we learn more about the virus, encouraging Americans to stay safe is our duty as marketers,” said Lisa Sherman, president & CEO of the Ad Council. “Our partners at WWE have been by our side to educate Americans on many issues and we’re so grateful to them and their Superstars for joining us again now, when so many lives depend on these critical messages being heard.”
People are rightly talking about coronavirus anxiety in terms of the stress of uncertainty. The constant news about the pandemic can feel relentless. Whether it be today’s statistics on deaths and new cases, new social rules laid down by the Government or the latest public figure to go down with the virus. It seems to be the one topic of conversation on social media. We have social distancing and for many a feeling of being imprisoned within one’s own home. It’s all getting a bit much. Not knowing the future about anything of course was always the case before coronavirus anxiety was around. Who could have said with certainty they wouldn’t have got run over by a bus the next day? Could we each have been sure about never being made redundant? No-one knows their future state of health. But now a world crisis is on us, we are obliged to look at uncertainty full in the face. Doubt and vagueness can lead to anxious worry. That is if we dwell on the unknown future. Negative thoughts can flit around in the background of awareness and trigger coronavirus anxiety. Some of us may focus our thinking on them. Then worried thoughts can go around and around in circles without getting anywhere. What if the economy doesn’t recover? Will I have a livelihood? What if I get the virus? Who will do what is needed? Will I die? No sure answers are possible because no-one knows how long the pandemic will last and who will get the virus. Since the outbreak of the COVID-19 global pandemic, scholars in the field of Health and Allied Sciences have started investigating the etiology, epidemiology, pathophysiology, histopathology, clinical evaluation/treatment/management and diagnosis of the COVID-19. A survey of the scholarly works in this field shows great contributions of Asian researchers, especially from China, where the outbreak began. These hardworking researchers never relented in their efforts in investigating medically, what should be done to fight the virus. These remarkable researchers kept on pursuing this path even under perilous working conditions that resulted in the loss of some. They have truly demonstrated and shown what researchers must do all the time in constantly searching for solutions to alleviate the pain of their fellow humans even in times of pandemic. However, more has to be done by their colleagues in other countries. There is a need for medical scientists to investigate the genome sequence of the novel coronavirus in different regions of the world. Interestingly, other scholars in the field of medicine are busily investigating this phenomenon to inform knowledgeably on the coronavirus, suggesting preventive measures and more importantly, finding medical cure and vaccine to fully combat it. For instance, while medical scientists search through the lens of orthodox medicine, herbal practitioners are experimenting on ways of using herbal extracts in producing medicine that can boost the immune system and/or provide a strong immune buffer to fight the coronavirus. These efforts are commendable. More work has to be done in searching for more efficient means of conducting tests on COVID-19 patients, carrying out contact tracing, and precautionary/preventive measures for the coronavirus.
“These are unprecedented times and there is no greater responsibility than providing people with simple, yet important messages that can help save lives,” said Stephanie McMahon, WWE Chief Brand Officer. “We are all in this together, and WWE and its Superstars are committed to helping support the critical work of our partners at the Ad Council.”