Variety is reporting that WWE Studios has teamed up with Gene Simmons to launch label Erebus Pictures to finance and produce horror movies.

“The horror genre continues to fascinate me as it proves to be endlessly thrilling and engaging for audiences,” said Simmons.

“Horror films fall into a genre that thrives on genuine passion, and I believe this partnership truly capitalizes on that sentiment and supports our vision,” said Michael Luisi, President of WWE Studios.

The deal starts with a three-picture co-production launching with the movie Temple, originally acquired and developed by WWE Studios.