WWE stocks continued to soar, ending the week at $24.19, a 4.18% increase over yesterday’s closing. Stocks jumped on the announcement of the WWE deal with BSkyB in the United Kingdom after rumors that Sky paid much more for the TV rights this time around.

At one point today stocks hit $24.82, which is a new 52-week high. WWE’s market cap on today’s closing stands at $1.7 billion.