For the first time, WWE has surpassed the UFC in terms of revenue, with WWE pulling in a whopping $1.709 billion for 2025, up from $1.398 billion in the prior year.

The UFC had $1.502 billion in revenue last year, also up from the $1.406 billion in the prior year.

The figures were released in the latest Q4 and FY 2025 earnings by TKO Group Holdings yesterday.

WWE revenue increased 21%, or $61.3 million, to $359.6 million in the fourth quarter of 2025, driven by a $64.9 million increase in media rights, production and content revenue, a $13.0 million increase in partnerships and marketing revenue, and a $8.2 million increase in consumer products licensing and other revenue, partially offset by a $24.8 million decrease in live events and hospitality revenue.

The increase in media rights, production and content revenue was thanks to the new WWE agreements with both ESPN and Netflix.

The increase in partnerships and marketing revenue was due to new partners and an increase in fees from renewals compared to the prior year period.

The decrease in live events and hospitality revenue was primarily related to a decrease in site fees, most notably related to the timing of international premium live events, partially offset by higher ticket sales revenue compared to the prior year period.

For the full year 2025, WWE generated an increase of 22% compared to 2024, or an increase of $311.3 million.