BTIG Research, a global equity trading and fund services company which also does research and strategy today initiated coverage on WWE with a buy rating and a $25 price target.

WWE shares hit the ground running when trading opened this morning, reaching a day high of $17.18. Eventually when the final bell rang it settled down at $16.42, a 3.86% increase from yesterday’s closing.

The $17.18 represented the highest point WWE shares traded since late March. The 52 week high is of $17.91. Shares had a good run over the past week and with today’s closing WWE has a market cap of $1.19 billion.