WWE is partnering with Drumstick, the sundae cone brand, to provide social contests, epic content and larger-than-life activations, kicking off with an on-site presence at WrestleMania 41 at Allegiant Stadium in Las Vegas.

The action only begins there, though, as Drumstick is rallying the WWE Universe all summer long via the Drumstick Summer Snackdown, inviting fans to help lay the Snackdown on sad snacks.

The company has tagged John Cena to be the face of the campaign.

“It is such an honor to partner with Drumstick. This campaign brings the Snackdown to WWE lovers kicking off at WrestleMania, but the action doesn’t end there – fans can follow along all summer long for even more Snackdown surprises,” said John Cena. “Personally, I’ve loved Drumstick since they were the most coveted treat in Jr. High! I’m grateful to get to bring two things I love together under one roof.”

From coveted seats to SummerSlam, exclusive WWE Superstar signed merchandise, unique Drumstick swag, and cash giveaways, fans are invited to follow Drumstick’s social channels to learn what unexpected fun we have up our sleeves.

“Drumstick is all about bringing excitement to every moment, just like WWE,” said Elmer Gonzalez, Brand Manager. “With our Drumstick Summer Snackdown, fans will have more ways to step into the ring and help us crown Drumstick the true Snackdown Champion. There’s a lot on deck for this summer, so keep an eye on Drumstick’s social channels for more.”

Drumstick’s presence in the WWE ring will be unmissable. Content is rolling out now on social media, culminating in the exclusive spot featuring Dr. Umstick and John Cena, which will air during the WrestleMania broadcast and in stadium. On-site at WrestleMania and SummerSlam, Drumstick will also have a dedicated Drumstick Snack Zone.

To learn more about Drumstick and get in on the sanction, visit www.drumstick.com or follow @drumstick on Instagram and TikTok.