WWE today announced the appointment of Sal Siino as Senior Vice President, Global Content Distribution & Business Development. Siino, who previously held senior leadership roles with WeMash, Bedrocket Media Ventures, T3Media and Westwood One, will report directly to Tandy O’Donoghue, WWE Executive Vice President, Strategy & Analytics.

As WWE’s Senior Vice President, Global Content Distribution & Business Development, Siino will be a key member of WWE’s leadership team, responsible for the management of WWE’s worldwide content distribution business across all platforms. Siino will also manage business development initiatives and partnerships, and provide related support to WWE’s business units.

Prior to joining WWE, Siino was Co-Founder, President and Chief Operating Officer of WeMash, where he connected premium content owners including movie studios, news organizations, sports entities, music labels and publishers with video artists, filmmakers, and musicians to re-imagine content beyond its original context.