WWE and Facebook today announced that they will be providing fans with exclusive content before, during and after WrestleMania 31, featuring WWE Superstar ring entrances, match clips, interviews, locker room commentary and training videos. The “Facebook Trending Experience” for WrestleMania will also allow fans to see comments and posts about WrestleMania 31 from celebrities, WWE Superstars and Divas, news outlets, influencers and friends. During the telecast, WWE’s on-air announcers will encourage fans watching WrestleMania on WWE Network and pay-per-view to participate in the experience, and fans attending live will be able to check in at Levi’s Stadium to join the conversation.
This marks the first time that WWE and Facebook have teamed up on WrestleMania to deliver fans near real-time event highlights, collaborate on in-venue activations, and drive fans to a social experience during a live event telecast. Additionally, WWE Superstar Zack Ryder will lead a “Hide and Like” promotion later today where fans will have the opportunity to find him in the San Jose area for a chance to win tickets to WrestleMania 31, WrestleMania Axxess and the 2015 WWE Hall of Fame Induction Ceremony.
“We are thrilled to partner with WWE to help connect the millions of WWE fans on Facebook with the excitement of what’s happening around WrestleMania 31 this weekend, whether they are at Levi’s Stadium, watching the telecast, or in line at the grocery store,” said Dan Reed, Facebook’s Head of Global Sports Partnerships. “From exclusive WWE video content on Facebook, to creative integrations of the fan experience both in-venue and for TV viewers, we think this partnership with WWE will bring the social conversation around WrestleMania 31 to a whole new level.”
“Facebook is a global leader and innovator in driving social conversation with the ability to reach a massive audience,” said WWE Chief Brand Officer, Stephanie McMahon. “Our social experience during WrestleMania will create opportunities for fans to further engage with WWE and provide them with more access to our Superstars than ever before.”