WrestleMania 31 breaks some more records for WWE

WWE issued a press release announcing more records for WrestleMania, which broke records for viewership, attendance, social and digital media engagement and merchandise sales.

The company is marketing WrestleMania 31 as the most-watched WrestleMania in history with 1.3 million Network subscribers plus additional traditional pay-per-view data still to be counted. As noted elsewhere here, Raw after Mania did nearly 5.4 million viewers making the show the most-watched program on all of cable television for the 11th week in a row.

As reported before, the attendance was 76,976 with fans from all 50 states and 40 countries. The previous record at the new stadium was 70,799. The show grossed $12.6 million.

When it comes to social media, WrestleMania 31 was the most social event in WWE history with a record 142 worldwide Twitter trends, including 10 number one worldwide trends, which was more than any broadcast or cable show that night. WWE-related content saw more than 60 million video views across all platforms on the day of WrestleMania. WrestleMania 31 garnered a record 165 million impressions on Facebook and 92 million impressions on Twitter, an increase of 62 percent and 23 percent year-over-year, respectively. During WrestleMania, the WWE flagship App saw its most usage since launch in 2012, while reaching nearly 18 million downloads during WrestleMania. The WrestleMania 31 App had four times as many downloads as last year’s WrestleMania 30 App although no exact figures on that one were released.

In merchandise, WWE generated an additional $3.3 million in WrestleMania merchandise revenue, eclipsing the previous record of $2.7 million from WrestleMania 29.

Colin Vassallohttps://www.wrestling-online.com
Colin Vassallo has been editor of Wrestling-Online since 1996. He is born and raised in Malta, follows professional wrestling and MMA, loves to travel, and is a big Apple fan!

Stories you might also likeRELATED
Recommended to you


Rey and Dominik Mysterio make history with tag team titles win

Rey and Dominik Mysterio made history last night at WrestleMania Backlash after they become the first-ever father and son...

5 tips to reduce the risk of concussions while playing sports

Athletes deserve to play sports in a culture that celebrates teamwork, dedication, communication and hard work. These sports players...

WrestleMania Backlash 2021 pay-per-view results

Here are the results from last night's WrestleMania Backlash pay-per-view which took place from the WWE ThunderDome inside the...