WrestleMania 31 breaks some more records for WWE


WWE issued a press release announcing more records for WrestleMania, which broke records for viewership, attendance, social and digital media engagement and merchandise sales.

The company is marketing WrestleMania 31 as the most-watched WrestleMania in history with 1.3 million Network subscribers plus additional traditional pay-per-view data still to be counted. As noted elsewhere here, Raw after Mania did nearly 5.4 million viewers making the show the most-watched program on all of cable television for the 11th week in a row.

As reported before, the attendance was 76,976 with fans from all 50 states and 40 countries. The previous record at the new stadium was 70,799. The show grossed $12.6 million.

When it comes to social media, WrestleMania 31 was the most social event in WWE history with a record 142 worldwide Twitter trends, including 10 number one worldwide trends, which was more than any broadcast or cable show that night. WWE-related content saw more than 60 million video views across all platforms on the day of WrestleMania. WrestleMania 31 garnered a record 165 million impressions on Facebook and 92 million impressions on Twitter, an increase of 62 percent and 23 percent year-over-year, respectively. During WrestleMania, the WWE flagship App saw its most usage since launch in 2012, while reaching nearly 18 million downloads during WrestleMania. The WrestleMania 31 App had four times as many downloads as last year’s WrestleMania 30 App although no exact figures on that one were released.

In merchandise, WWE generated an additional $3.3 million in WrestleMania merchandise revenue, eclipsing the previous record of $2.7 million from WrestleMania 29.