TKO hit its all-time high on the stock market today and as of time of this writing, the peak was of $182 a share.

Currently, TKO has a market cap of $35.49 billion and it’s up 28% year-to-date.

Industry insiders are optimistic that the upcoming UFC television rights deal, currently exclusively with ESPN+, and the WWE premium live events package, currently held by Peacock, will bring in a significant increase in revenue when they are up in a few months.

The UFC TV rights are up in the beginning of 2026 and the company is seeking at least $1 billion a year for a new deal. The WWE PLE rights expire around March/April 2026.