-

TKO merges the WWE and UFC live event teams

TKO Group announced today that it has combined the WWE and UFC live event teams into one unit titled TKO Live Events Strategy Team.

The aim of the new team is to drive revenue growth strategies across key areas, including live event development and scheduling, tourism incentive programs, ticketing, and fan experiences. This new structure aligns with TKO’s efforts to leverage the power and expertise of both UFC and WWE to maximize event revenue potential and pursue growth opportunities and cost synergies.

Peter Dropick, who has played an important role in driving UFC’s industry leading live event success for nearly two decades, and who is a pivotal member of the senior executive team that has led UFC to five consecutive years of record revenue, has been elevated to lead the integrated unit as Executive Vice President, Event Development and Operations for TKO.

Dropick will work closely with UFC, WWE, and TKO leadership, including UFC President and CEO Dana White, WWE Chief Content Officer Paul Levesque, UFC COO Lawrence Epstein, WWE President Nick Khan, and TKO CFO Andrew Schleimer, to leverage the massive global popularity of UFC and WWE and continue to grow the TKO live events business domestically and internationally.

“Demand for live sports and entertainment has never been stronger, and we believe our portfolio of events will continue to drive the growth of our business,” said Andrew Schleimer, Chief Financial Officer, TKO. “The newly integrated TKO Live Events Strategy Team will focus on creating operational efficiencies and developing strategies to leverage the broader economic benefits we bring to host cities, including partnering with local governments and maximizing revenue opportunities from site fees.”


Discover more from Wrestling-Online.com

Subscribe to get the latest posts sent to your email.

Colin Vassallo
Colin Vassallohttps://www.wrestling-online.com
Colin Vassallo has been editor of Wrestling-Online since 1996. He is born and raised in Malta, follows professional wrestling and MMA, loves to travel, and is a big Apple fan!

Stories you might also likeRELATED
Recommended to you

LATEST NEWS

Collision: Grand Slam preview for 09/28/2024

Tonight's Collision is the first one from Arthur Ashe Stadium and carries the Grand Slam label. In prior years,...

TNA cancels two television tapings in Spartanburg due to Hurricane Helene

After rescheduling their Impact television tapings twice, TNA Wrestling pulled the plug on the two shows due to Hurricane...

WWE programming moving to YouTube in South and Central America until Netflix deal

WWE will be moving Raw and Smackdown to YouTube for all of South America and Central America starting with...

Discover more from Wrestling-Online.com

Subscribe now to keep reading and get access to the full archive.

Continue reading