Several high-level executives from TKO Group rang the NYSE opening bell this morning from the balcony in front of the UFC, WWE, and new TKO logo.

With a TKO replica championship title front and center, CEO Ari Emanuel led the festivities, flanked by Nick Khan, Vince McMahon, Dana White, and Triple H. Daniel Cormier, Bianca Belair, and Kevin Dunn were also on the balcony cheering on.

“The creation of TKO marks an exciting new chapter for UFC and WWE as leaders in global sports and entertainment,” said Ariel Emanuel, CEO of Endeavor and TKO. “Given their continued connectivity to the Endeavor network, we are confident in our ability to accelerate their respective growth and unlock long-term sustainable value for shareholders. With UFC and WWE under one roof, we will provide unrivaled experiences for more than a billion passionate fans worldwide.”

“This is the culmination of a decades-long partnership between Endeavor and WWE across strategic initiatives including talent representation and media rights. Given our collaborative, trusted relationship and Endeavor’s incredible track record of success growing UFC, we believe WWE is optimally positioned for future growth and success as part of TKO,” said Vince McMahon, Executive Chairman of TKO. “Our focus remains on delivering for our fans across the globe as we take the business to the next level alongside UFC and Endeavor.”

The company also launched its investor website at tkogrp.com and logo.

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