Bray Wyatt’s new character The Fiend looks like he will be entering Hell In A Cell come October as The Golden 1 Center, the site of the show, is advertising a HIAC match between Wyatt and the winner of Rollins vs Strowman for the Universal title.

The show is taking place in Sacramento, California on October 6 and yesterday the Twitter account of the arena sent a tweet saying, “Get ready @WWE fans… ‘The Fiend’ @WWEBrayWyatt challenges @WWERollins or @BraunStrowman to a #HIAC match! Get your tickets now, and stay tuned.”

Just because they’re advertising it it doesn’t mean that it’s actually going to happen as promotional material is done a few months in advance but considering how they’ve been pushing Wyatt lately, it would not be a surprise if that is actually the main event.

Tickets for Hell In A Cell have done well and while the arena is not sold out yet, it will probably come close to that once the day of the show arrives.