-

SummerSlam 2021 breaks records as the most-viewed and highest-grossing SummerSlam in history

In a press release issued today, WWE announced that it has delivered the most-viewed and highest-grossing SummerSlam in the company’s history.

More people watched Saturday’s event live across Peacock and WWE Network than any other SummerSlam in the company’s history. The seven-figure global audience marked a 55% increase over 2020 and a 29% increase over 2019. Tickets for the event were purchased by fans from all 50 U.S. states and the live gate was more than four times greater than the last SummerSlam held with fans in attendance in 2019. Merchandise sales posted an increase of 155% over 2019 while this year’s event also set a new sponsorship record, growing by 25% vs. 2019 and 18% vs. 2020.

On social media front, Brock Lesnar’s return became WWE’s most-watched Instagram video of all-time – surpassing the video of John Cena’s return at Money In The Bank – with more than four million views. In total, SummerSlam videos generated more than one billion views across all WWE social platforms during the week.


Discover more from Wrestling-Online.com

Subscribe to get the latest posts sent to your email.

Colin Vassallo
Colin Vassallohttps://www.wrestling-online.com
Colin Vassallo has been editor of Wrestling-Online since 1996. He is born and raised in Malta, follows professional wrestling and MMA, loves to travel, and is a big Apple fan!

Stories you might also likeRELATED
Recommended to you

LATEST NEWS

Digital version of Ronda Rousey’s book Our Fight down to $3.99 today only

The electronic version of Ronda Rousey's Our Fight book is on sale for $3.99 for today only. Released in April...

Dalton Castle out for the rest of 2024

Dalton Castle has been removed from the Ring of Honor Death Before Dishonor pay-per-view for next week due to...

NOAH’s Naomichi Marufuji to do Japanese commentary at SummerSlam

Pro Wrestling NOAH's Naomichi Marufuji will be serving as a special guest commentator on the Japanese feed of WWE...

Discover more from Wrestling-Online.com

Subscribe now to keep reading and get access to the full archive.

Continue reading