Q3 2012 revenue hits and misses for each WWE department


Six of the ten departments within WWE registered a loss of revenue compared to the same quarter last year while the remaining four departments generated an increase.

In the good department, Pay-per-view went up to $16.3 million versus $15.8 million as last year thanks to SummerSlam; TV revenues were $34 million, on par with the figure of last year; Venue merchandise increased from $3.6 million of last year to $4.5 million; and WWE.COM was up from $3.7 million to $4.8 million.

Over in the not so good section, live event revenues totaled $22.8 million compared to $23 million in the prior year quarter; Home video decreased from $8.3 million from last year to $6.4 million; Licensing also took a hit with revenues of $7.1 million versus $9 million last year; Magazine publishing continued its downward spiral from $1.9 million to $1.6 million; WWEShop.com revenues declined to $2.7 million from $3.2 million; and WWE Studios did $1.9 million in revenue compared to last year’s $3.7 million.