Kmart and WWE launching exclusive John Cena apparel line for kids


Kmart and WWE are launching the first-ever exclusive children’s apparel line called Never Give Up by John Cena, set for debut this fall in Kmart stores nationwide as well as online at

The Never Give Up clothing line will feature shirts, hoodies, pants, shorts, outerwear, headwear, and accessories all “inspired” by the current WWE champion.

“I am excited to announce WWE’s relationship with Kmart and bring the Never Give Up by John Cena collection to all of our young fans,” said Cena. “For the first time ever, young shoppers will be able to go to Kmart and find a new line of apparel that expresses my lifestyle and my never give up attitude.”