-

DraftKings signs on as official gaming partner of WWE

DraftKings and WWE today announced that DraftKings will become an Official Gaming Partner of WWE, subject to regulatory approval in all applicable jurisdictions. The collaboration centers on DraftKings’ popular free-to-play pools product and will launch with an inaugural free-to-play pool at WWE’s two-night pop culture extravaganza, WrestleMania, on April 10 and 11.

“As a cultural icon and incredible sports and entertainment company, we are thrilled to join forces with WWE and introduce its devoted fanbase to the DraftKings brand,” said Ezra Kucharz, Chief Business Officer at DraftKings. “This relationship helps fuel the engagement and drama of WWE’s signature matchups and storylines as audiences enjoy the second-screen experiences our products provide.”

Pursuant to the agreement with WWE, DraftKings will receive an exclusive license to media assets and in-game branding for WWE pay-per-view events. Additionally, both WWE fans and DraftKings customers will be able to participate in a number of integrated, free-to-play pools contests and products and experience digital promotion and program integration.

“We’re excited to enter this new agreement that makes DraftKings WWE’s first-ever free to play gaming partner,” said Stephanie McMahon, WWE Chief Brand Officer. “This collaboration marks a significant step in deepening engagement with our passionate fans and will provide DraftKings the opportunity to leverage the massive appeal and reach of the WWE brand.”

More information about DraftKings is available at www.draftkings.com.

Colin Vassallohttps://www.wrestling-online.com
Colin Vassallo has been editor of Wrestling-Online since 1996. He is born and raised in Malta, follows professional wrestling and MMA, loves to travel, and is a big Apple fan!

LATEST NEWS

Full betting odds for night one of NXT Takeover: Stand & Deliver

It's night one of NXT Takeover: Stand & Deliver and following yesterday's early betting odds, today we present you...

NXT Takeover: Stand & Deliver night one live tonight on USA Network and WWE Network

Live tonight from the Capitol Wrestling Center inside the WWE Performance Center, WWE presents NXT Takeover: Stand & Deliver...

Bayley has no explanation why she’s not on the WrestleMania 37 card

In an interview with Alex McCarthy of UK-based TalkSPORT, former Smackdown Women's champion Bayley couldn't come up with an...
spot_img

Stories you might also likeRELATED
Recommended to you