A segment from last night’s Battleground pay-per-view has landed WWE, Lana, and Rusev, on some media and news websites for indirectly referencing the Malaysia Airlines MH17 crash from last week.

The not-so-good free advertising blasts WWE for even touching the hot subject, with the segment seeing Lana – played by American CJ Perry – telling WWE fans, “You blame Russia for the recent current events?”

Websites and newspapers such as News.com.au, Daily Mail, Yahoo! UK, Washington Post, New York Daily News, TMZ, The Independent, New York Post, Deadspin, and others all carried stories and a video that shows Lana – in her Russian accent – blasting the crowd.

Many thought that WWE would maybe tone it down or avoid going in that direction completely considering the sensitive subject and the fact that almost 300 people died in the downing of the plane.

Back in 2005, WWE ditched an angle featuring Muhammad Hassan after the 2005 London bombings.