Fresh off his partnership with Ford Motor Co., Dwayne “The Rock” Johnson today announced a new partnership with popular apparel company Under Armour, Inc.

“The Rock/Under Armour partnership has been years in the making and we’re proud and pumped to have it come to fruition,” Johnson wrote in a post on Instagram. “The goal is to bring you innovative and bad ass products that inspire men, women and kids to stay hungry, humble and always be the hardest workers in the room.”

The Rock posted a photo of him at the Under Armour headquarters with a large image of him in the background welcoming him to the company.