Best tips for designing stories in event spaces

Event planning involves a lot of tasks and processes. For an event to be successful, there must be the proper event design to keep the audience engaged and interested. As any good event planner can tell you, people don’t just come together.

One of the aspects that you must incorporate is the art of storytelling in the event content. Besides creating a memorable experience, it also optimizes the audience’s learning and yields massive results for the clients. But how can you design stories in event spaces successfully? Read on!

1. Know Your Goals and Audience

There is nothing as risky as approaching a field blindly. In the developmental stage of your concepts, you must first define the goal of the events and the kind of people you intend to engage.

During this time, your focus should be on your event’s core message and why the audience may want to attend it. For instance, if your event is for young adults between 21 and 29, you must consider their individuality and lifestyle carefully. This will help you capture your attention while remaining consistent with your brand and message.

2. Use Proper Storytelling Output

When telling a story, the storytelling output you choose determines how well it will be conveyed to your intended audience. If an event has more than 1000 attendees and you only have two screens or proof audio-visual elements, it may be hard for them to concentrate or get what you are pushing.

Technological advancement allows you to use high-quality digital screen displays or exhibition stands. These stands are usually a space within an exhibition where your business can share its products, services, and brand with visitors. The most impressive thing about the modern options is that they have excellent graphics, and the message is clear for everyone. Even if there is no one at the stand, your intended audience knows who you are and what you do!

3. Come Up with a Style Guide and Direction

After making your goal and identifying the audience, you can proceed to create an event brand style guide. This should include your vision and direction, the creative concept, and the design direction. Other things you must include are formats and sizes as they determine the viewership. You will likely draw more attention to your exhibition stands if it is legible.

This information helps your brand remain consistent and streamline the design. Even better, you minimize the work at the final stages. Whatever you do, strive to remain consistent with your brand.

4. Put Together Entertainment Acts

The power of storytelling in conveying your message and strengthening your business brand is massive. However, to break the monotony and keep the attendees alert, you can use multimedia elements and engage the attendees through entertainment activities.

In the digital age and time, concentration spans have been on a steady decline. The average person may not be able to concentrate for more than 25 minutes without taking a break or their mind wandering. Due to this, you need to incorporate videos and moving images.

Using video will play a vital role in sharing your story more effectively and engaging the audience within a short space and time. When using these elements, stick to your core goals and remain consistent with your brand. Consider animation and motion graphics from time to time. Depending on your event goal and content, you can incorporate explainers and display walls.

5. Know How Much is Enough

Storytelling can be fun, but don’t let this carry you away. While everything is important, you may have limited time and space to do so. When designing stories for event spaces, you need to know how much is too much. Fitting in all the information within a short period may crowd the audience’s mind.

Remember that your goal is to create a memorable and sensible experience for everyone involved. Check what the audience needs to know about your business at that particular time and whether the screen display has everything necessary. You can pick a few things that will create a memorable experience to resonate with the audience even after the visit or event. This makes the event more meaningful to all parties.


As you can see, a successful event comes down to the design and the execution. Always remember that your goal is to create an unforgettable experience for the attendees while remaining consistent with your brand. After the event, take some time to seek feedback from the attendees and other stakeholders to know the areas you can improve in your subsequent events.

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