All Elite Wrestling today announced that Cracker Barrel Old Country Store has been named the presenting match sponsor of the triple threat bout between Darby Allin, Joey Janela and Jimmy Havoc at the upcoming All Out pay-per-view, a match which now carries the name of Cracker Barrel Clash.

AEW EVP’s Matt and Nick Jackson previously worked with Cracker Barrel, creating the Biscuit Party caps and the company has also sponsored three of their matches.

The Cracker Barrel Clash marks the first official match sponsorship at an AEW event. The sponsorship includes cross-promotional activities with AEW talent, customized co-branded graphics, in-venue signage and social media activation.