Despite beating Wall Street’s estimates with a rather strong quarter, WWE stocks were body slammed throughout the day and lost 12.83% of its value from yesterday’s closing.

Stocks closed the day at 17.39, a decrease of $2.56 from Wednesday’s closing. It had a high of $18.98 but it was clear from the start that things were not going to look good for WWE on the trading floor.

The tiny bump in Network subscribers combined with less average paying subscribers for the quarter and flat outlook for the fourth quarter in terms of subscribers, investors were not that impressed.