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WWE posts $399.3 million quarter for Q3 2026

WWE had a $399.3 million quarter for TKO and this time, it was outperformed by the UFC which did $519.2 million in the same quarter. For the past few quarter earning results, WWE had more revenue than the UFC

From the four revenue segments, WWE registered an increase in three, and a significant drop in another one.

Media rights, production and content were up, registering $255.8 million in revenue compared to the $248.9 million in the prior year quarter.

Live events and hospitality were way down, doing $57.7 million as compared to $82.5 million in the same quarter last year.

Partnerships and marketing were at $51 million, up from $39.9 million from the previous year while consumer products licensing and others did $34.8 million, up from $30.8 million.

Overall, revenue decreased 1%, or $2.8 million, driven by a $24.8 million decrease in live events and hospitality revenue, partially offset by a $11.1 million increase in partnerships and marketing revenue, a $6.9 million increase in media rights, production and content revenue, and a $4.0 million increase in consumer products licensing and other revenue.

The decrease in live events and hospitality revenue was primarily due to a decrease in ticket sales revenue related to the mix and timing of events including three fewer main roster premium live events and lower sales for SummerSlam, compared to the prior year period.

The increase in partnerships and marketing revenue was primarily related to new partners and an increase in fees from renewals despite three fewer main roster premium live events, compared to the prior year period.

The increase in media rights, production and content revenue was primarily related to higher media rights fees, notably the impact of the new distribution agreement with ESPN that began in September 2025, partially offset by the three fewer main roster premium live events, compared to the prior year period.

The increase in consumer products licensing and other revenue was primarily related to the sale of WWE-branded products, including video games and trading cards, compared to the prior year period.


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Colin Vassallo
Colin Vassallohttps://www.wrestling-online.com
Colin Vassallo has been editor of Wrestling-Online since 1996. He is born and raised in Malta, follows professional wrestling and MMA, loves to travel, and is a big Apple fan!

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