WWE is once again continuing their partnership with Susan G. Komen, now in its fifth consecutive year, to encourage fans to take action in the fight against breast cancer through Komen’s More Than Pink movement.
To support Komen’s Bold Goal and More Than Pink movement, WWE will create PSA’s that will highlight three survivors, Regina Foreman, Angelica Martinez and Kelly Sherman, who not only won their battle against breast cancer but are now taking action to help fight the disease. WWE will utilize its global platforms including WWE Network, TV broadcasts, live events, and digital and social media to generate awareness and encourage action.
Throughout the month of October, the WWE entrance ramp, ring skirts and digital signage will be co-branded to promote the fight against breast cancer. WWE Superstars will wear co-branded More Than Pink apparel in support of National Breast Cancer Awareness Month, and WWE will donate to Komen 20 percent of all retail sales of the More Than Pink t-shirt sold on WWEShop.com and at WWE live events. Fans will also have the option of donating $1, $5 or $10 upon checkout from WWEShop.com with all proceeds benefiting Komen.
The partnership launched in 2012 with the successful “Rise Above Cancer” campaign, and to-date, has raised nearly $2 million for breast cancer research, education and screening. You can learn more about this partnership by visiting www.komen.org/wwe.
