WWE stocks today hit a new 52-week low, trading at just $9.82 at one point during the day. The drop was attributed to a report on Seeking Alpha which suggested that WWE might axe or cut the dividend to preserve cash.

During the later course of the trading day, stocks were trading at the price of $9.99, a number which WWE mentions a lot to promote the WWE Network. Ah, the irony!

Stocks eventually closed the day at $10.05, 2.33% down from yesterday’s closing. You can see a screenshot of the $9.99 trading here.