WWE stocks took a 3.74% dive today, ending the day at 9.78 a piece after on Friday WWE lowered their outlook for the rest of 2013.

The press release that warned investors of an approximate 5% reduction in second half revenue expectations was sent after the market closed on Friday so the effect was felt today as soon as the market opened. On Friday WWE stocks closed the day at $10.16.

Interesting to note is that Stephanie McMahon sold 107,487 WWE shares since September 3, making a total of $1,091,579 in the process.