-

WWE signs new licensing agreement with New Era Cap Co. Inc.

WWE scored a new licensing agreement with international sports and lifestyle brand New Era Cap Co. Inc., which will see the brand becoming the official headwear partner of WWE. As part of this new agreement, New Era Cap will produce select hats for marquee WWE events, including WrestleMania, SummerSlam, Royal Rumble and Survivor Series, as well as select headwear featuring logos, names and catch phrases of WWE Superstars and Legends.

“We’re excited to become an official headwear partner of WWE,” said Todd Sokolowski, Director of Core Sports at New Era Cap. “New Era Cap has a history of creating premium headwear with unique designs that excites fans and we look forward to bringing that to the WWE fanbase.”

“New Era is an iconic brand with a long track record of successfully working with the biggest sports and entertainment properties in the world,” said Brian Flinn, WWE Chief Marketing & Communications Officer. “This partnership will give our fans another opportunity to represent their favorite WWE Superstars and Legends with best-in-class products.”

As an official headwear partner of the WWE, New Era Cap will create select products across all styles for men, women and kids. Beginning in April, merchandise will be available at www.neweracap.com, WWEShop.com and at select headwear retailers.

Colin Vassallo
Colin Vassallohttps://www.wrestling-online.com
Colin Vassallo has been editor of Wrestling-Online since 1996. He is born and raised in Malta, follows professional wrestling and MMA, loves to travel, and is a big Apple fan!

Stories you might also likeRELATED
Recommended to you

LATEST NEWS

Becky Lynch hints at returning soon after quick shoulder recovery

During a live Instagram chat with former WWE writer Brian Gewirtz and The Rock, Becky Lynch revealed that she's...

WWE gets subsidy from Cardiff to host Clash at the Castle

WWE President and co-CEO Nick Khan revealed that WWE got a subsidy from Cardiff to host the Clash at...

House of the Dragon Dynamite live tonight on TBS

Dynamite tonight will be sponsored by HBO's House of the Dragon and AEW will be integrating that theme throughout...
sports betting site betway