-

WWE signs new licensing agreement with New Era Cap Co. Inc.

WWE scored a new licensing agreement with international sports and lifestyle brand New Era Cap Co. Inc., which will see the brand becoming the official headwear partner of WWE. As part of this new agreement, New Era Cap will produce select hats for marquee WWE events, including WrestleMania, SummerSlam, Royal Rumble and Survivor Series, as well as select headwear featuring logos, names and catch phrases of WWE Superstars and Legends.

“We’re excited to become an official headwear partner of WWE,” said Todd Sokolowski, Director of Core Sports at New Era Cap. “New Era Cap has a history of creating premium headwear with unique designs that excites fans and we look forward to bringing that to the WWE fanbase.”

“New Era is an iconic brand with a long track record of successfully working with the biggest sports and entertainment properties in the world,” said Brian Flinn, WWE Chief Marketing & Communications Officer. “This partnership will give our fans another opportunity to represent their favorite WWE Superstars and Legends with best-in-class products.”

As an official headwear partner of the WWE, New Era Cap will create select products across all styles for men, women and kids. Beginning in April, merchandise will be available at www.neweracap.com, WWEShop.com and at select headwear retailers.

Colin Vassallohttps://www.wrestling-online.com
Colin Vassallo has been editor of Wrestling-Online since 1996. He is born and raised in Malta, follows professional wrestling and MMA, loves to travel, and is a big Apple fan!

LATEST NEWS

NXT rating for 03/03/2021

NXT drew 692,000 viewers this week going up against a Dynamite which featured Shaq in a match and the...

Dynamite rating for 03/03/2021

AEW had one of the widest margins of victory this week but that 1 million mark remained elusive with...

Shaquille O’Neal brings in the coverage for AEW with Dynamite appearance

As expected, major sports and news outlets covered Shaquille O'Neal's involvement in yesterday's Dynamite where he teamed up with...

Stories you might also likeRELATED
Recommended to you