WWE has published the top 10 merchandise sellers of 2025. The list was ranked only in alphabetical order and does not reveal who were the biggest sellers.

It was dominated by seven men and three women, one of which only returned in September which should give you an idea of how much merchandise she moved in such a short amount of time.

The list included Alexa Bliss, AJ Lee, CM Punk, Cody Rhodes, Jacob Fatu, Jey Uso, John Cena, Penta, Rhea Ripley, and Roman Reigns.

Most of the names are not a surprise at all but stars such as Seth Rollins, LA Knight, and Becky Lynch missed the list.