WWE has announced the promotion of Brian Maddox from Director of National Sales to Vice President of Global Digital Sales, and will be reporting to the Global Head of Sales and Partnerships, Michael Pine.

In his new role, Maddox will be responsible for monetizing all of WWE’s digital, video, social, and mobile assets, including WWE.com, WWE’s Facebook pages, YouTube Channel, Twitter followers and mobile app. His primary focus will be working with WWE’s partners to maximize their digital budgets by leveraging all of WWE’s media assets, content and talent to develop engaging custom, cross-platform programs.

Prior to joining WWE, Maddox was the Director of Digital Ad Sales at MSG Media for MSG Interactive and Fuse.TV where he developed and implemented innovative digital opportunities for the company’s partners which included, American Express, T-Mobile, Anheuser Busch, Absolut and Coca-Cola.