-

WWE one of the brands chosen by U.S. Army to reach certain demo for enlistment

The website Motherboard obtained internal U.S. Army documents which show how the military organization was going to spend millions of dollars to target women, Gen-Z, black, and hispanic people through WWE, Twitch, eSports, and other brands.

With Activision, the publisher of Call of Duty, facing several sexual harassment complaints, most of the sponsorships did not happen as the Army wanted to target gamers who played the popular game to enlist.

The story, published on VICE.COM, show how the Army planned to spend a total of $675,000 on a WWE sponsorship which was planned to run from May 30 to July 31, 2022. Other companies which were set to receiving hundreds of thousands of dollars included Twitch, OpTic Texas, LoopMe, IGN, G4, Paramount+, and several YouTube streamers.

Colin Vassallo
Colin Vassallohttps://www.wrestling-online.com
Colin Vassallo has been editor of Wrestling-Online since 1996. He is born and raised in Malta, follows professional wrestling and MMA, loves to travel, and is a big Apple fan!

Stories you might also likeRELATED
Recommended to you

LATEST NEWS

Sting/Allin vs Young Bucks to main event Revolution 2024

The Sting and Darby Allin vs The Young Bucks tornado tag team match at tomorrow's Revolution pay-per-view will be...

Dakota Kai turns on Bayley

Bayley's road to WrestleMania got even more complicated after her last remaining ally - Dakota Kai - turned on...

The Rock acknowledges Roman Reigns as his Tribal Chief!

The tension between The Rock and Roman Reigns has already started and seeds are being slowly planted again for...

Discover more from Wrestling-Online.com

Subscribe now to keep reading and get access to the full archive.

Continue reading