-

WWE one of the brands chosen by U.S. Army to reach certain demo for enlistment

The website Motherboard obtained internal U.S. Army documents which show how the military organization was going to spend millions of dollars to target women, Gen-Z, black, and hispanic people through WWE, Twitch, eSports, and other brands.

With Activision, the publisher of Call of Duty, facing several sexual harassment complaints, most of the sponsorships did not happen as the Army wanted to target gamers who played the popular game to enlist.

The story, published on VICE.COM, show how the Army planned to spend a total of $675,000 on a WWE sponsorship which was planned to run from May 30 to July 31, 2022. Other companies which were set to receiving hundreds of thousands of dollars included Twitch, OpTic Texas, LoopMe, IGN, G4, Paramount+, and several YouTube streamers.

Colin Vassallo
Colin Vassallohttps://www.wrestling-online.com
Colin Vassallo has been editor of Wrestling-Online since 1996. He is born and raised in Malta, follows professional wrestling and MMA, loves to travel, and is a big Apple fan!

Stories you might also likeRELATED
Recommended to you

LATEST NEWS

NXT Vengeance Day 2023 results

Here are the results from last night's NXT Vengeance Day 2023 which took place live from the Spectrum Center...

Dave Bautista hoping to get inducted into the WWE Hall of Fame this year

Former World Heavyweight champion Dave Bautista said that he's trying to get into the WWE Hall of Fame this...

WWE expects further costs related to the Vince McMahon investigation

During the conference call with investors, WWE's CFO Frank Riddick said that going forward, the company expects to incur...
spot_img