WWE and SKY Deutschland today announced a new multi-year agreement to distribute WWE’s premier pay-per-view events starting this Monday with Survivor Series and televise WWE’s flagship programs Raw and Smackdown live on SKY Sports beginning April 2017.
“We are very happy about WWE coming back to Sky Deutschland,” said Dr. Malte Probst, Senior Vice President Programming Operations & Transactional Business, SKY Deutschland. “With this new long-term agreement with WWE, we can offer our customers many spectacular events, combining the best of sports with top entertainment. This mixture fits perfectly with Sky.”
Ed Wells, WWE Executive Vice President, International, said, “We are excited to once again partner with SKY to showcase WWE’s flagship programs Raw and SmackDown and our marquee pay-per-view events to our fans in Germany, Austria, and Switzerland. This agreement illustrates the power and global growth of WWE, while creating another destination for our fans to enjoy our unique blend of thrilling, family-oriented entertainment.”
With this agreement, SKY plc now distributes Raw and SmackDown in three of its biggest markets – Germany, Italy, and the UK.
WWE’s popularity in Germany continues to grow with viewing options that now include SKY Deutschland, ProSieben Maxx, and WWE Network. Two months ago, WWE announced a deal with 7Sports, the parent company of ProSiebenSat1, to televise Raw and SmackDown in German on the free-to-air channel ProSieben MAXX.