-

WWE hires Sarah Cummins as SVP of Consumer Products

WWE announced yesterday the appointment of Sarah Cummins as Senior Vice President, Consumer Products. Cummins will be responsible for overseeing the implementation of WWE’s global consumer products business, including licensing, e-commerce, venue sales, home entertainment and publishing. She will report directly to WWE Chief Marketing & Communications Officer Brian Flinn.

Cummins brings more than 25 years of marketing, licensing, media and business development experience to WWE. Prior to joining WWE, Cummins was Head of Business Development & Strategic Partnerships at New York Road Runners, Inc., where she led the organization’s sponsorship, media distribution and licensing efforts. She also spent more than 15 years at the United States Tennis Association (USTA), most recently as Managing Director, where she oversaw retail development and operations for the US Open Tennis Championships.

Additionally, Cummins was Vice President, Licensing & Custom Sales at Vineyard Vines where she managed more than 250 collegiate, NFL, MLB and NHL licenses, and delivered the company’s first worldwide sponsorship, licensing and retail rights with the Kentucky Derby. She also has experience working with luxury brands as founder of Cashmere Ventures, a boutique agency.

Cummins was named a 2017 “Game Changer” by SportsBusiness Journal. She earned a Bachelor of Arts degree, cum laude, from Boston College.

Colin Vassallohttps://www.wrestling-online.com
Colin Vassallo has been editor of Wrestling-Online since 1996. He is born and raised in Malta, follows professional wrestling and MMA, loves to travel, and is a big Apple fan!

Stories you might also likeRELATED
Recommended to you

LATEST NEWS

Jericho to face Juventud Guerrera next in his 5 Labours challenge

Chris Jericho defeated the second opponent in his 5 Labours of Jericho before he gets his hands on MJF,...

NXT rating for 07/27/2021

This week's NXT, which aired on Syfy instead of USA Network due to the coverage of the Olympics, did...

AEW announces Rampage at the United Center in Chicago for August 20

The big live event announcement on last night's Dynamite was indeed the Chicago announcement with AEW Rampage taking place...
spot_img