WWE announced the hiring of Pamela Murrin as the new Senior Vice President of Data Strategy. Murrin, a senior executive with deep corporate analytics experience at leading consumer and media organizations, joins WWE from Time Warner Cable, where she was Group Vice President of Marketing Analytics and Insights.

For the newly created role, Murrin will be a key member of the WWE senior management team, responsible for leading an adaptive and innovative data analytics practice focused on actionable insights and strategies to drive revenue growth across all of WWE’s lines of business. Murrin will also oversee WWE’s enterprise metadata management initiatives.

Prior to joining WWE, Murrin spent nearly 15 years at Time Warner Cable and previously held senior level positions at HBO and American Express.

She will report directly to Tandy O’ Donoghue, WWE Executive Vice President, Strategy and Analytics.