WWE is once again going pink for the month of October as they continue their partnership with Susan G. Komen to raise awareness about breast cancer.
As part of this year’s “Rise Above Cancer” campaign, WWE will donate to Komen 20 percent of the retail sales price of all co-branded merchandise sold on WWEShop.com and at WWE live events. Fans can also donate $1, $5 or $10 to Komen upon checkout from WWEShop.com.
To support Komen’s mission, WWE will utilize all its assets including WWE Network and TV broadcasts, live events, public service announcements, digital and social media to generate awareness and encourage fans to get involved.
Throughout the month, the WWE announcer table, entrance ramp and ring skirts will be co-branded and the middle ring rope turned pink to promote the fight against breast cancer.
“We are so grateful for our partnership with WWE,” said Christina Alford, SVP of development for Susan G. Komen. “Their ‘Rise Above Cancer’ campaign reaches women in communities across the country, bringing awareness and helping us fund lifesaving research, and support to families living with breast cancer who need our help today.”
WWE Chief Brand Officer Stephanie McMahon said, “WWE remains deeply committed to this movement, as we utilize our global platforms to raise awareness and funds for a disease that impacts so many people around the world.”
The partnership launched in 2012 and has generated more than $1.5 million for Komen to date.