WWE doubles down on Saudi Arabia 10-year agreement


WWE has doubled down on their agreement with Saudi Arabia, with a guarantee of two events per year moving forward in their 10-year deal.

The first two years of the deal saw two events per year but WWE Co-President George Barrios refused to guarantee that model for the remaining years of the deal during a conference call on Thursday pending further negotiations.

In a press release issued yesterday, WWE said, “Following the historic Crown Jewel event in Riyadh, WWE and the Saudi General Entertainment Authority (GEA) have expanded their live event partnership through 2027 to include a second annual large-scale event.  WWE and GEA also continue to work towards the completion of a media agreement in the MENA region. This long-term partnership demonstrates WWE and GEA’s commitment to bring sports entertainment to the region and supports Saudi Arabia’s Vision 2030.”

WWE stock slid a further 2.8% yesterday due to uncertainties revolving around the long-term deal with the Kingdom and the still yet-to-be-signed new television deal in the Middle East.