WWE today announced the appointment of John Brody as Executive Vice President, Global Sales & Partnerships. Brody, who previously held senior leadership roles with the National Football League, Wasserman Media Group, Major League Baseball and the Boston Celtics, will report directly to WWE Chief Revenue & Marketing Officer, Michelle D. Wilson.

As head of WWE’s Global Sales & Partnerships division, Brody will be a key member of the company’s senior management team, responsible for providing strategic vision for WWE’s sales operation on a global basis while expanding WWE’s media partnerships.

“John is a recognized leader within the sports and entertainment marketplace, and I am thrilled to have him join WWE,” said Wilson. “Given the global opportunities for partners to engage with our massive fan base across TV, digital and social platforms, I’m confident that John will be successful in growing this line of our business.”

He is a three-time winner of Sports Business Journal’s 40 Under 40 Award, and member of the publication’s Hall of Fame. Brody is an honors graduate of Tufts University where he earned a Bachelor of Arts degree in political science in 1995.