WWE appointed Lou Schwartz as the company’s new Chief Digital Officer and he will be reporting to WWE Chairman and CEO Vince McMahon.

Schwartz will lead WWE’s Digital Media division and be a key member of the company’s senior management team. Schwartz’s primary focus will be on expanding WWE’s digital and social media presence and profitability. He will also be responsible for developing strategic plans and initiatives for all digital platforms including WWE.com, WWE App and social media. In addition, Schwartz will oversee product development and operations for WWE Network.

Schwartz is a seasoned technology and digital media executive who brings more than 20 years of experience in strategy, marketing, product development, finance and operations management. Schwartz is known as a key pioneer in the development of Internet video management and delivery, and the emerging OTT multi-screen TV market.