WWE yesterday officially unveiled Club WWE, a new program which supposedly will bring fans closer to the WWE product through a membership.

The club will include access to:

• Exclusive 24-hour ticket pre-sale to WWE events around the world and tailored perks at featured events including hospitality opportunities and entrances
• Members-only WWE Shop featuring exclusive collections and early access to merchandise drops like John Cena’s upcoming Never Seen 17 collection
• Bonus WWE content featuring inside scoops, extended cuts, behind-the-scenes footage, and more
• Dedicated members-only community forum connecting fans around the world like never before
• Points-based rewards system allowing fans to earn credits to redeem against digital and physical goods.
• And premium welcome pack for founding members

What WWE did not announce yet is a price but fans can pre-register their interest at https://www.wwe.com/clubwwe.

The program has been teased on WWE television for the past couple of weeks but it was announced last night through a video on Raw narrated by John Cena.

“Our fans are the heartbeat of WWE, and everything we do begins with them,” said 17-time WWE Champion John Cena. “Club WWE is about bringing that connection to life in a bigger way – through exclusive access, unique experiences and a true sense of community. It’s a premium destination built to reward passion and give our most dedicated fans a meaningful way to engage with WWE all year round.”