WWE today announced the appointment of Julia Jensen as Vice President, Brand. Jensen, a global brands and communications executive with more than 20 years of experience, will report directly to WWE Chief Brand Officer Stephanie McMahon.

As Vice President, Brand, Jensen will work across WWE’s business units to help drive revenue and further enhance the company’s brand reputation among key constituencies including advertisers, business partners, media and investors.

Prior to WWE, Jensen spent more than 15 years at Mattel, most recently as Vice President of Global Brands Communications. Before Mattel, Jensen’s agency experience included Ketchum and Fleishman-Hillard, where she provided creative program development and created marketing, advertising and public relations campaigns.