WWE and NBCUniversal today announced that Coca-Cola will be the presenting partner of this year’s Tribute to the Troops event, a new collaboration which will include brand integration throughout the broadcast on USA Network.

Coca-Cola commercial spots will air during the broadcast and on WWE Network, and WWE will develop behind-the-scenes content with WWE Superstars and Divas for its global digital and social media platforms.

“We are excited to partner with Coca-Cola, an iconic, blue-chip brand that is dedicated to giving back to our nation’s heroes,” said Michelle Wilson, WWE Chief Revenue & Marketing Officer. “Supporting our servicemen and women is a key part of Coca-Cola’s DNA and we are proud to highlight their important efforts during our annual Tribute to the Troops event.”

Dan Lovinger, Executive Vice President, Advertising Sales at NBCUniversal, said, “We are thrilled to share in this special event with WWE and Coca-Cola. WWE is known for family-friendly programming and they go above and beyond in their support of veterans and the military. Tribute to the Troops is such a unique opportunity to showcase that passion and we’re proud to partner with them.”