-

WWE and NBCUniversal tout Coca-Cola collaboration

WWE and NBCUniversal today announced that Coca-Cola will be the presenting partner of this year’s Tribute to the Troops event, a new collaboration which will include brand integration throughout the broadcast on USA Network.

Coca-Cola commercial spots will air during the broadcast and on WWE Network, and WWE will develop behind-the-scenes content with WWE Superstars and Divas for its global digital and social media platforms.

“We are excited to partner with Coca-Cola, an iconic, blue-chip brand that is dedicated to giving back to our nation’s heroes,” said Michelle Wilson, WWE Chief Revenue & Marketing Officer. “Supporting our servicemen and women is a key part of Coca-Cola’s DNA and we are proud to highlight their important efforts during our annual Tribute to the Troops event.”

Dan Lovinger, Executive Vice President, Advertising Sales at NBCUniversal, said, “We are thrilled to share in this special event with WWE and Coca-Cola. WWE is known for family-friendly programming and they go above and beyond in their support of veterans and the military. Tribute to the Troops is such a unique opportunity to showcase that passion and we’re proud to partner with them.”

Colin Vassallo
Colin Vassallohttps://www.wrestling-online.com
Colin Vassallo has been editor of Wrestling-Online since 1996. He is born and raised in Malta, follows professional wrestling and MMA, loves to travel, and is a big Apple fan!

Stories you might also likeRELATED
Recommended to you

LATEST NEWS

Jack Perry says he asked for and was denied AEW release

Bryan Alvarez from F4WOnline.com is reporting that Jack Perry asked for his AEW release but his request was denied...

New sports betting opportunities in the Mostbet app

The Mostbet app allows you to play gambling entertainment and make predictions on various sports without being tied to...

Additional tickets released for WrestleMania 40

WWE released additional tickets for WrestleMania 40 Saturday and Sunday as ticket demand remains pretty solid. For WrestleMania Saturday, the...

Discover more from Wrestling-Online.com

Subscribe now to keep reading and get access to the full archive.

Continue reading